Number Nineteen, June 2004    -    MONTHLY FEATURES
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USA Powerlifting Launches E-Store

By Lance Slaughter

USA Powerlifiting is proud to announce a new and improved line of official USA Powerlifting merchandise featuring an expanded product line of new styles, superior quality and the convenience of online purchasing through the USA Powerlifting E-store.

In addition to an expanded line of T-shirts, outerwear and hats, the product line offers several brand new items including official USAPL competition singlets and a Women's T-shirt specifically designed for the female lifter.

Official USA Powerlifting merchandise is offered at competitive prices and the quality of the entire product line is first rate.

USAPL T-shirts and tank tops are a great choice for training or casual wear and the large USA Powerlifting logo proudly displays the pride of membership. Roomy, relaxed fit Crew and ¼-Zip style sweatshirts are perfect to wear for travel to and from the gym. The quality of the new polo-style sport shirt featuring an embroidered USAPL logo will add polish and class to anyone's casual office attire. And make a positive first impression with the judges at gear check with an official USA Powerlifting singlet. A preliminary, non-scientific study indicates that official USAPL singlets add at least 5-15 lb. to your lifts!

Wearing official USA Powerlifting merchandise is also a great way to support your organization and promote the sport of powerlifting to the general public. Official USAPL merchandise declares that you're a POWERLIFTER to other gym members and it will give you the opportunity to explain what that white stuff is on your hands and the need for those primal grunts before that big training lift.

The entire merchandise line is now available online through the USA Powerlifting E-store. In addition to buying some fantastic gear to wear, the E-store is a great place to renew your membership or to purchase gift certificates for your favorite USAPL members for holidays, birthdays and special occasions.

Periodically, the E-store will highlight selected products at special sale prices and offer seasonal items for limited time periods throughout the year so be sure to visit often and see what's new.

And if you have plans to attend upcoming USA Powerlifting National Championships, look for official USAPL merchandise at the USA Powerlifting expo booth. USA Powerlifting had booths at Collegiates and Men's Masters Powerlifting Championships and the new line of merchandise received a great response from lifters and non-lifters alike.